'I've always had a love for wearing the evil eye amulet - it's heavily seen within my culture but I found it so difficult finding evil eye jewellery that is high quality yet affordable in Australia - they were only available in solid gold and cost 2k, I was still a uni student in 2020, with little savings and a big shopping addiction.

One night at 3 am, I thought to use my just-started commerce degree and start an evil eye focused jewellery business to grow and work on by the time I graduate.

Through the power of Tiktok and support of friends and family, the brand saw unimaginable success and within 3 months of launching, I was able to quit my David Jones job at the time and pursue Eyes On You Co full time!

2021 was a year of no sleep (gratefully), moving my small business from my bedroom floor to a big space, and with the help of my family, packing hundreds of orders some nights till 4 am! It was the most surreal time of my life, from something I only expected to grow once I'd graduate in 2023, to more than I could even dream of.

2022 marked the start of Eyes On You Co with you. Our first pop up in May begun our 'permanent jewellery experience' venture and lead to over 20 pop ups around Australia since!

Perth, Sydney, Melbourne, Brisbane and Adelaide, we got to meet thousands of our amazing and inspiring customers, with our most recent Westfield Carousel pop up concluding 4 months.